During my numerous travels and activities around the world, I have come to the conclusion that the German wine is more than underrepresented internationally, especially in the Asian region. But this condition must change! I have therefore set myself the task of preparing you as best as possible for the new, challenging markets of Southeast Asia and supporting them in your export project. Our analyzations on the spot have shown that these "new markets" have a high potential and at the same time offer very good opportunities for you as producers of German wines. Especially in Thailand, Hong Kong and Singapore, the most widely misunderstood and underestimated sales markets are to be found, which in the future will have to be developed with increased commitment.